The Opportunity
Pillar4 Media is seeking a Staff Writer to join our fast-growing team and work on one of our most successful digital brands, Sleepopolis, a market-leading resource for sleep health, product reviews, and news.
The Staff Writer will be responsible for writing dynamic reviews of the most popular mattresses and sleep products available on the market today. You’ll work closely with our editorial and SEO teams to plan, edit, and create compelling content that’s engaging, informative, and optimized for web search. You may also be responsible for developing and appearing in original videos to accompany the written reviews.
Pillar4’s mission is to help people live their best days, starting with their best night’s sleep. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.
What You’ll Be Doing
Reporting to the Head of Content, Commerce, the Staff Writer will:
- Write in-depth product reviews to be featured on Sleepopolis.com. These will require you to convey all the ins and outs of mattress and sleep products in a voice that’s sincere, knowledgeable, and fun.
- Support our video team in creating dynamic video reviews to accompany the written product reviews. While the primary function of this role is in writing and editorial, you may assist our lead video reviewer by appearing on-screen in video content to be published on our YouTube and TikTok channels.
- Collaborate with videographers, graphic designers, and editors to bring your reviews to life. From inception to publication, your reviews will be the product of many voices, so you’ll need to be communicative, responsive, and detail-oriented throughout the process.
- Uphold our high standards of editorial excellence as well as SEO and CRO best practices. Whether you are writing a review, helping with video content, or editing content from a peer or freelance writer, each piece must be optimized toward our marketing goals and delivered on time.
- Post and format all reviews in our CMS platform, WordPress.
This role demands sharp editorial instincts, creative, strategic thinking, strong writing, and some experience in front of the camera. Important competencies include:
- Deep background in and passion for product writing. You don’t need to be a sleep expert, but demonstrated product writing experience is a must. You should be able to analyze a product from every angle and communicate your findings to an audience in a clear, sincere, and knowledgeable way.
- Exceptional attention to detail and organizational skills. You maintain a high standard of excellence in your work and are able to balance multiple products, tight deadlines, and competing priorities.
- Advanced writing skills and a colorful personality. You will be guiding people through important purchasing decisions, so it's important that our users engage with your writing and trust your voice.
What You Bring
- 3-4 years of product writing experience
- On-camera experience preferred but not required
- Excellent written and verbal communication skills
- Experience with SEO best practices and search-forward writing
- Proven ability to juggle multiple projects at once and self-direct timelines
- Drive to master subject material that may be new to you
- Familiarity and comfort working in a challenging, fast-paced environment
- Ability and willingness to travel to our video production studio in Raleigh, North Carolina a few times a week to assist with video production
While we’re looking for specific experiences and skill sets, nothing is more important than a strong can-do attitude, resilience in the face of change and uncertainty, and a passion for learning and creating.
What We Look For
- Openness to feedback and collaboration: You’ll be working closely with folks across different teams, so you’ll need to be open to the process and accept feedback and critique.
- Strong communication skills: You’ll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
- Alignment with Pillar4’s culture: We live by our values and expect our team to buy in.
- Act with focus
- Get after it
- Grow without limits
- Build the team
- Obsess Over Customers
- Commit to Service
- Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.
Why You Should Join Us
- Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
- Stability: We are privately owned, have a holding period of ‘forever,’ and have significant cash to invest.
- Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
- Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There’s no better time than now to be building a business in this space.
- Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
- Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
- Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
- Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.
The Package
Base salary and performance-based bonus commensurate with experience. At Pillar4, you’ll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.
Who We Are
Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.
We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:
- Mattress Advisor, launched in 2017
- Mattress Nerd, acquired in 2018
- Sleepopolis, acquired in 2020
- Mattress Clarity, acquired in 2020
- The Fit House, launched in 2021
- Garage Gym Reviews, acquired in 2021
- Sleepyti.me, acquired in 2022
- Sleep Advisor, acquired in 2022
- BarBend, acquired in 2023
- Breaking Muscle, acquired in 2023
- Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.
Pillar4 has operations in Charlotte, Raleigh, Springfield and Austin with remote teammates stretching to Denver and Portland.
One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt’s Bees and Seventh Generation.
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.