Summer Internship with Pillar4 Media
Paid Media Internship
*Applications for this role will close on October 25th, 2024. Applicants required to graduate summer 2026 with a relevant undergraduate degree (including, but not limited to: Business, Marketing Analytics, Economics).
*This role will be required to be in Charlotte, NC for 10-weeks over summer 2025, with housing assistance available if applicable.
As an intern at Pillar4 Media, you’ll have the opportunity to get real-world, hands-on experience at one of the fastest growing digital media companies in the US. In addition to learning new skills and working directly with subject matter experts in SEO, editorial, creative, paid media, customer experience and analytics, you’ll get to work on meaningful projects that make a difference for consumers seeking to improve their health and wellness.
Pillar4’s mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.
What our team does
- Drives results by analyzing and optimizing paid media accounts across a multitude of platforms
- Manages the customer buying journey generated from all paid media channels and optimizes that traffic to drive profitable results.
- Actively manages paid media execution in Google Ads, Bing Ads, Facebook Ads, and more.
- Owns and operates multiple business line P&Ls with daily and weekly performance reporting.
- Works together with Frontend Development, Design, Backend Engineering, SEO, UXRP, and Content to gather and analyze data to grow the business.
The types of projects you will work on
- Working on the Paid Media team, you will learn how to successfully navigate, execute, and use data to support daily decisions within Google Ads, MicrosoftAds, and Facebook Ads.
- You will conduct data analysis at the keyword level, optimize automated bidding strategies, manage creative testing, and help drive profitable expansion.
- You will successfully be certified across the various ad platforms (Google, Microsoft, Facebook).
- You will own tests and help manage portions of paid media accounts that includes pulling data, launching optimizations, and executing tests.
- You will become an expert with Microsoft Excel, PowerBI, and SQL databases.
- You will work closely with our UXRP team to launch tests for the volume that you actively manage.
By the end of the summer you will
- Understand the intricacies of digital platforms, customer analytics, and how to execute optimizations and operate a digital business.
- Be well-versed with leading platforms such as Google, Bing, Facebook and Instagram Ads.
- You will become an expert with Microsoft Excel, WordPress CMS, and SQL databases.
- Share test results on projects you manage with Senior leaders and receive feedback on the strategy and performance.
What it Takes to Be an Intern at Pillar4
Pillar4 is an early-stage, fast-growing company – so we all get our hands dirty. Important competencies include:
- Openness to feedback and collaboration. You’ll be working closely with folks across different teams, so you’ll need to be open to the process and accepting of feedback and critique.
- Strong communication skills, with the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
- Pillar4 Culture buy-in: Act with Focus, Get After It, Build the Team, and Grow Without Limits – those are our values, and we expect you to live them every day.
- Entrepreneurial spirit: we act like entrepreneurs. Our team members are incredibly driven, agile, goal oriented, and are always up for a challenge.
Why You Should Join Us For the Summer
- Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
- Stability: We are privately owned, have a holding period of “forever,” and have significant cash to invest – we’re “rock solid” financially.
- Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
- Market Landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There’s no better time than now to be building a business in this space.
- Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
- Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media and more. The opportunity to grow new skills and learn from smart people is endless.
- Impact Focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
- Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.
Who We Are
Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.
We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:
- Mattress Advisor, launched in 2017
- Mattress Nerd, acquired in 2018
- Sleepopolis, acquired in 2020
- Mattress Clarity, acquired in 2020
- Sleepyti.me, acquired in 2022
- Sleep Advisor, acquired in 2022
- The Fit House, launched in 2021
- Garage Gym Reviews, acquired in 2021
- Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.
Pillar4 has operations in Charlotte, Raleigh, NYC, and Austin with remote teammates stretching to Denver and Portland.
One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt’s Bees and Seventh Generation.
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.